The Google Keyword Planner is a keyword research tool available within a Google Ads account, we did research starting with the primary keyword ‘Shopify SEO’ and got the following:Īs we can see in the screenshot above, there are several keywords having a commercial user intent. InLinks’ keyword research tool also provides questions related to the main primary keyword, these can be useful to build an informational topic cluster: Google Keyword Planner: In addition to offering internal linking/schema automation and SEO content optimization features, InLinks provides a keyword research tool for creating a content brief targetting a seed keyword which can be used to build your topical clusters. This table tells only part of the story The InLinks Keyword Research Tool: In case you don’t want to consider the nuances between the tools, here are the absolute numbers in an easy to compare table. We created the keyword research reports on five tools, all using the same starting point – to develop a content plan around the concept: “Shopify SEO”. This is a Keyword Research Tools Review which is useful. We Compared 6 Keyword Research tools around a practical example: Increases internal linking possibilities.
Helps create a content plan for the writer.Improves the ranking for short and long-tail keyword variations.Let’s take an example of the primary keyword ‘ London Hotel’, a keyword cluster could contain the following keywords:Ĭreating a piece of content based on a keyword cluster has many benefits: As such, they may work well for exact match PPC campaigns, but in a modern SEO strategy, they do not have the effectiveness of modern keyword research tools.Ī keyword cluster represents a group of keywords that relate to the same user intent, these might slightly differ in how many words they contain but they essentially refer the same topic. Many Keyword Research Tools have no ability to understand connections between topics and themes.
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